BEHAVIOR DESIGN

INSPIRE GREAT BEHAVIORS

We apply behavioral psychology and social psychology to design experiences, products, and services that help people improve their behavior.

GAMIFICATION DESIGN

INSPIRE GREAT EMOTIONS

We apply game thinking, gameful design, and positive psychology to design experiences, products, and services that enhance emotional engagement.

BEHAVIORAL ECONOMICS

INSPIRE GREAT CHOICES

We apply behavioral economics to design experiences, products, and services that help people make the best choices for their goals.

Clients include LG, UnderArmour, Dell, Walmart, Target, Kaiser Permanente, United Healthcare, Amazon, etc.

Robin is a rare combination of PASSIONATE creative, and analytical

Robin created MIRACLES

Robin is not only creative but VISIONARY

Robin’s EXPERTISE in behavior change was a key asset

Suruchi’s creative skill and depth of knowledge are INSPIRING

Suruchi is one of the most INFECTIOUSLY ENTHUSIASTIC people I’ve had the pleasure to work with

Suruchi is very versed in her field and brings PASSION to her projects

Suruchi thinks fast on her feet and has a WEALTH of creative ideas

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GAMIFICATION • BEHAVIOR DESIGN • BEHAVIORAL ECONOMICS • ACTION DESIGN 

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PERSUASIVE TECHNOLOGY • CHOICE ARCHITECTURE • HABIT DESIGN