Resources for Learning About Designing For Behavior Change

After presentations, attendees routinely ask me where they can learn more. Below are specific recommendations. I also recommend following me on social (or looking back over my posts) for actionable tweets – not just links to elsewhere:      Enjoy! In the comments, let me know what books, sites, blogs etc. you recommend. Behavior Design Dr. Stephen Wendel’s Work: Full video overview Designing for Behavior Change: Applying Psychology and Behavioral Economics The Fogg Method The Stanford Persuasive Technology / Behavior Design Lab directed by Dr. BJ Fogg The Fogg Behavior Model Dr. BJ Fogg The Fogg Behavior Grid Dr. BJ Fogg The Behavior Wizard (A project I was deeply involved in.) Hooked: How to Build Habit-Forming Products by Nir Eyal Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) by Stephen P. Anderson Story Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall Redirect: The Surprising New Science of Psychological Change by Wilson, Timothy D Gamification Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou Business Gamification for Dummies by Kris Duggan and Kate Shoup (Another project I contributed to.) Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia Habits  The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg Making Habits, Breaking Habits by Jeremy Dean Better Than Before by Gretchen Rubin TinyHabits.com  Dr BJ Fogg Willpower Willpower: The Owner’s Manual: 12 Tools for Doing the Right Thing by Frank Martela Ph.D. The Willpower Instinct:...