GoalTribe, the First Gamified, Behavior Change Social Network

Almost a decade ago I want school tried the first gamified,┬ábehavior change, social network. What was once looked at as a strange, new idea, has now become so common I can’t even count the number of behavior change apps available. Goal tribe was very open ended, allowing you to set up any goal, any series of steps, or any new habit. You could enlist allies to hold you accountable, encourage you, and celebrate your victories. I focused on designing for your daily workflow: to remind you to take action, to know exactly what to do, to know which allies needed support and encouragement, and which new users needed a welcoming message. I think the single biggest mistake was focusing on catching you when you failed, rather than encouraging you you when you are successful. The fields of behavior design, behavioral economics, and gamification, where very young fields, and not well known. It’s fun to look back and see all the many, many things I’ve learned since...

The 30 Day Fitness Challenge Facebook App

I thought I’d share one of my first fitness apps, a Facebook app called “The 30 Day Fitness Challenge”. I launch this during the last days of my company, GoalTribe, during a challenging time when Facebook admitted to having the worst API stability ever. It was showing great promising, but in the end it went under when GoalTribe went under. I still think it’s a very promising design, and I would love to relaunch it sometime. I did all the behavior design , interactive design, visual design and development myself for this one. If I were to relaunch this today, I would design for a daily workout habit of perhaps five minutes in the beginning and slowly expanding to 30 minutes. Daily habits are much easier to design for and to develop into habits. So the three times a week aspect of this app (especially allowing you to do it on any days of the week) made it more difficult and less effective than it could have been....