Insights for Driving Human Behavior
Join us in exploring Behavior Design, Behavioral Economics, Gamification and many other fields that help us design products, services and programs for improving human behavior.
Emotional Design is about designing products, services, and experiences to achieve specific emotional outcomes, usually positive. Emotions drive most human action, so it’s critical to design with emotions in mind.
If there is one truth about behavior change – it’s that you’re going to screw up. You’re supposed to screw up. That’s how you gain experience and figure out what works.
However very few behavior change products design for ‘failure’. And when they do, they don’t do a very good job at it.
When you’re Behavior Designing a program, make sure you consider (and test) all the available communication channels.
Despite the hype, new years is the worst time of year to be making big behavior changes. Here’s why.
We humans are always trying to fit our experience into some kind of narrative that helps us make sense of things. Unfortunately, reality rarely has a nice, neat narrative. So we end up with gaps between reality, and the stories we tell ourselves about reality. This is a challenge that creates a powerful opportunity.