
Emotional ROI: An Easy, Powerful Model for Improving Behavior
Your team has painstakingly developed something that will help a lot of people. You’ve researched, designed, tested, and produced it. Then you launch. And…crickets. People aren’t trying it. And if they do, they aren’t sticking with it. Your heart sinks. The team is frustrated. The CEO is mad. Why!!!??? Why aren’t people doing something that