LNL Behavioral Insights

Practical, Bite-Sized Insights Added Regularly

Lessons from Live Neuron Lab’s decades of experience designing large-scale, behavior-change products, programs and experiences leveraging diverse science, design and media techniques.

Emotional Design

Emotional Design is about designing products, services, and experiences to achieve specific emotional outcomes, usually positive. Emotions drive most human action, so it’s critical to design with emotions in mind.

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Setback Recovery: The Missing Link of Behavior Design

If there is one truth about behavior change – it’s that you’re going to screw up. You’re supposed to screw up. That’s how you gain experience and figure out what works.

However very few behavior change products design for ‘failure’. And when they do, they don’t do a very good job at it.

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Which Communication Channels Are You Forgetting About?

When you’re Behavior Designing a program, make sure you consider (and test) all the available communication channels.

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Comprehensive List of Behavior Design Resources

My friends at Simplicity Labs have put together a very comprehensive list of Behavior Design Resources. Thanks for doing that guys!

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3 Reasons New Year’s Resolutions Are Useless

Despite the hype, new years is the worst time of year to be making big behavior changes. Here’s why.

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The Reality / Narrative Gap

We humans are always trying to fit our experience into some kind of narrative that helps us make sense of things. Unfortunately, reality rarely has a nice, neat narrative. So we end up with gaps between reality, and the stories we tell ourselves about reality. This is a challenge that creates a powerful opportunity.

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