If there is one truth about behavior change – it’s that you’re going to screw up. You’re supposed to screw up. That’s how you gain experience and figure out what works.
However very few behavior change products design for ‘failure’. And when they do, they don’t do a very good job at it.
When you’re Behavior Designing a program, make sure you consider (and test) all the available communication channels.
My friends at Simplicity Labs have put together a very comprehensive list of Behavior Design Resources. Thanks for doing that guys!
Despite the hype, new years is the worst time of year to be making big behavior changes. Here’s why.
We humans are always trying to fit our experience into some kind of narrative that helps us make sense of things. Unfortunately, reality rarely has a nice, neat narrative. So we end up with gaps between reality, and the stories we tell ourselves about reality. This is a challenge that creates a powerful opportunity.
I recently went through a couple of months with a terrible back problem resulting in physical therapy and a back procedure (out-patient). Of course I can’t help but look at all my experiences through a behavior design perspective! And, as usual, I heard from my physical therapists that they have a really tough time getting …
Almost a decade ago I want school tried the first gamified, behavior change, social network. What was once looked at as a strange, new idea, has now become so common I can’t even count the number of behavior change apps available. Goal tribe was very open ended, allowing you to set up any goal, any series …
GoalTribe, the First Gamified, Behavior Change Social Network Read More »
I thought I’d share one of my first fitness apps, a Facebook app called “The 30 Day Fitness Challenge”. I launch this during the last days of my company, GoalTribe, during a challenging time when Facebook admitted to having the worst API stability ever. It was showing great promising, but in the end it went …
Curated Resources for Further Study in Behavior Design, Action Design
The serious option for designing large-scale behavior change interventions. LNL brings together the science, media craft, technical fluency, and decades of experience delivering effective, large-scale, behavior change projects in enterprise settings.
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