Empowering
By Design

Bringing You the Art & Science

To Help Millions of People

Feel, Think, and Act Better

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BEHAVIORAL ECONOMICS

EMPOWERING POSITIVE CHOICES

We apply behavioral economics to design experiences, products, and services that help people make the best decisions toward their goals.

BEHAVIORAL DESIGN

EMPOWERING POSITIVE BEHAVIORS

We apply behavioral psychology and social psychology to design experiences, products, and services that help people improve their behavior.

GAMEFUL DESIGN

For Empowered Positive Emotions

We apply game thinking, gameful design, positive psychology to design experiences, products, & services that enhance emotional engagement.

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Your Behavioral Design Team

We apply behavioral science through design to improve how people feel, think and act. We focus on large-scale social-good products, programs, and services. Our experience spans software, hardware, media, physical and live experiences. We use gamification, behavioral economics, behavior design, neuroscience, design-thinking, and diverse media techniques. Our project experience spans behavior-change for health, fitness, education, sustainability, financial well-being, emotional well-being and more.

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