The Hero Design Framework

Helping People Become the Heroes of their Personal Journey

Most projects fail. It’s incredibly hard to achieve behavior change at scale. The solutions are scattered across dozens of complex fields. Our secret to consistent success?  Our Hero Design Framework makes it possible to efficiently & effectively apply a vast range of insights to real-world projects.

STATE
MODEL

GET CLARITY

CHANGE
MODEL

GET ACTION

PROGRESSION
MODEL

GET OUTCOMES

The State Model

The State Model is like X-Ray vision for seeing the hidden influences on behavior in any given situation.

The Change Model

The Change Model provides a systematic approach to driving target behaviors.

The Progression Model

The Progression Model is used to design the entire hero’s journey. 

It’s a map for taking people through the stages from where they are to where they want to be.

If you’re interested in learning the Hero Design Framework, we offer a variety of options. We deliver presentations, workshops, and multi-day trainings. You can inquire about booking below or follow us on Social media to learn about upcoming events. We also offer a growing list of articles.

If you’re working on a large-scale, positive behavior change intervention and might be interested in our help, we’d be happy to talk it over with you.

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