Your simulator needs a tune-up

tune up

We all have a simulator that we use every day to predict how others will react to us — our brain.

This simulator works amazingly well. It lets us construct a joke that other people will laugh at, paint a picture that others will marvel at, and write a sales pitch to get people to buy.

But it’s also hopelessly biased…

Enjoy the article in its entirety on the Behavioral Design Hub.

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