I recently went through a couple of months with a terrible back problem resulting in physical therapy and a back procedure (out-patient). Of course, I can’t help but look at all my experiences through a behavior design perspective! And, as usual, I heard from my physical therapists that they have a really tough time getting

Ages ago, we raised funding and built the first behavior change, social network. What was once looked at as a strange, new idea, has now become so common I can’t even count the number of behavior change apps available. At the time we still had some people saying, “You’ll never get people on the internet

As GoalTribe, Suruchi and I built the first Facebook fitness behavior change app. It was called “The 30 Day Fitness Challenge” and leveraged game mechanics. We launch this during the last days of GoalTribe, during a challenging time when Facebook admitted to having the worst API stability ever. It was showing great promising, but in