Your team has painstakingly developed something that will help a lot of people. You’ve researched, designed, tested, and produced it. Then you launch. And…crickets. People aren’t trying it. And if they do, they aren’t sticking with it. Your heart sinks. The team is frustrated. The CEO is mad. Why!!!??? Why aren’t people doing something that
Curated Resources for Further Study in Behavior Design, Action Design
“Humility and design go hand-in-hand; it’s just in the nature of design.” – Austin Knight, Google Designer 1 You probably think you can beat a kindergartener at just about anything. Half-court basketball? No doubt. Historical trivia? Sure thing. Barbecue cook-off? Fuhgeddaboudit. How about building the highest spaghetti tower that can hold up a marshmallow? Well,
“It is the peculiar quality of a fool to perceive the faults of others and to forget his own. You can’t clear your own fields while you’re counting the rocks on your neighbor’s farm.” – Cicero When we lose a hand at poker, it’s bad luck, but when we finally win the pot with a
“Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational.” – Hugh Mackay Our brains evolved over millions of years and made us the best hunter-gatherers the world had ever seen. We survived. We thrived. We spread across the globe and built great civilizations. Unfortunately, the same evolution that
Emotional Design is about designing products, services, and experiences to achieve specific emotional outcomes, usually positive. Emotions drive most human action, so it’s critical to design with emotions in mind.
If there is one truth about behavior change – it’s that you’re going to screw up. You’re supposed to screw up. That’s how you gain experience and figure out what works.
However very few behavior change products design for ‘failure’. And when they do, they don’t do a very good job at it.
When you’re Behavior Designing a program, make sure you consider (and test) all the available communication channels.
Despite the hype, new years is the worst time of year to be making big behavior changes. Here’s why.
We humans are always trying to fit our experience into some kind of narrative that helps us make sense of things. Unfortunately, reality rarely has a nice, neat narrative. So we end up with gaps between reality, and the stories we tell ourselves about reality. This is a challenge that creates a powerful opportunity.
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